2009 to 2013

SaaS start-up founder

I spent a challenging five years as an Entrepreneur of my start-up entity ‘Letting U Know’ developing an interactive software platform designed to enable users to list a classified advertisement once and have it distributed to both print and digital platforms and channels nationally, ultimately internationally.

Networking extensively with the Victorian Country Press Association and the Australian Funeral Directors Association, the venture expanded my core business skills, exposing me to the 'shark tank' literally, challenging my vulnerabilities and strengthening my resolve to succeed.

There were successes and the learning curve was immense, yet extremely satisfying.

"If it scares you, it might be a good thing to try."

– Seth Godin